Etudes de cas déposées
Année
2008
Auteurs
Abstract
The case discusses: (1) the characteristics of the steel industry, long seen as unattractive and unprofitable, (2) the prospects for growth in mature and emerging markets with product differentiation and R&D, (3) the logic of consolidation and globalisation in the steel industry, (4) the know-how that Mittal Steel developed in turning sick plants into profitable plants and in integrating acquisitions worldwide to create true synergies, and (5) the business models of Arcelor and Mittal given the changing landscape of the steel industry.
SOM, A. (2008). Mittal Steel: managing consolidation. ESSEC Business School.