Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "2048"
  #_source: array:26 [
    "id" => "2048"
    "slug" => "mesure-dimpact-de-promotion-des-ventes-description-et-comparaison-de-trois-methodes"
    "yearMonth" => "1994-01"
    "year" => "1994"
    "title" => "Mesure d'impact de promotion des ventes : description et comparaison de trois méthodes"
    "description" => "INDJEHAGOPIAN, J.P. et MACE, S. (1994). Mesure d'impact de promotion des ventes : description et comparaison de trois méthodes. <i>Recherche et Applications en Marketing</i>, pp. 53-79."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "INDJEHAGOPIAN Jean-Pierre"
        "bid" => "B00000258"
        "slug" => "indjehagopian-jean-pierre"
      ]
      1 => array:1 [
        "name" => "MACE S."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "53-79"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Mesurer l'impact d'une promotion sur les ventes d'un produit et analyser l'effet au cours du temps sont des tâches importantes pour un responsable de produit. Ce papier applique et compare trois approches statistiques pour mesurer l'impact de promotions ou actions marketing."
      "en" => "Measuring the impact of sales promotion campaigns and analysing the ensuing results over a period of time represents a critical task for a product manager. This paper applies and compares three statistical approaches which assess the impact of promotions on the sales of a product."
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d’Information, Sciences de la Décision et Statistiques"
      "en" => "Information Systems, Decision Sciences and Statistics"
    ]
    "indexedAt" => "2024-04-18T08:21:59.000Z"
    "docTitle" => "Mesure d'impact de promotion des ventes : description et comparaison de trois méthodes"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/indjehagopian-jean-pierre">INDJEHAGOPIAN Jean-Pierre</a>, MACE S."
    "docDescription" => "<span class="document-property-authors">INDJEHAGOPIAN Jean-Pierre, MACE S.</span><br><span class="document-property-authors_fields">Systèmes d’Information, Sciences de la Décision et Statistiques</span> | <span class="document-property-year">1994</span>"
    "keywordList" => ""
    "docPreview" => "<b>Mesure d'impact de promotion des ventes : description et comparaison de trois méthodes</b><br><span>1994-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Mesure d'impact de promotion des ventes : description et comparaison de trois méthodes</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.154615
  +"parent": null
}