Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "11696"
  #_source: array:26 [
    "id" => "11696"
    "slug" => "measuring-and-modeling-the-limited-reliability-of-free-choice-attitude-questions"
    "yearMonth" => "2005-09"
    "year" => "2005"
    "title" => "Measuring and modeling the (limited) reliability of free choice attitude questions"
    "description" => "RUNGIE, C., LAURENT, G., RILEY, F.D., MORRISON, D.G. et ROY, T. (2005). Measuring and modeling the (limited) reliability of free choice attitude questions. <i>International Journal of Research in Marketing</i>, 22(3), pp. 309-318."
    "authors" => array:5 [
      0 => array:3 [
        "name" => "LAURENT Gilles"
        "bid" => "B00770447"
        "slug" => "laurent-gilles"
      ]
      1 => array:1 [
        "name" => "RUNGIE Cam"
      ]
      2 => array:1 [
        "name" => "RILEY Francesca Dall'Olmo"
      ]
      3 => array:1 [
        "name" => "MORRISON Donald G."
      ]
      4 => array:1 [
        "name" => "ROY Tirthankar"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:1 [
      0 => "Attitude questions; Response reliability; Repeat rate; Beta distribution"
    ]
    "updatedAt" => "2021-07-13 14:31:54"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "309-318"
      "volume" => "22"
      "number" => "3"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Brand attitude data often are collected through free choice brand attitude questions. However, during a second interview, respondents to such questions are unlikely to repeat a positive answer they gave during the first interview, which makes individual answers unreliable even if the aggregate results are constant. A simple stochastic model explains this lack of reliability well. The authors validate the model using eight separate data sets and discuss its consequences for consumer targeting and market research."
      "en" => "Brand attitude data often are collected through free choice brand attitude questions. However, during a second interview, respondents to such questions are unlikely to repeat a positive answer they gave during the first interview, which makes individual answers unreliable even if the aggregate results are constant. A simple stochastic model explains this lack of reliability well. The authors validate the model using eight separate data sets and discuss its consequences for consumer targeting and market research."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-18T16:21:59.000Z"
    "docTitle" => "Measuring and modeling the (limited) reliability of free choice attitude questions"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/laurent-gilles">LAURENT Gilles</a>, RUNGIE Cam, RILEY Francesca Dall'Olmo, MORRISON Donald G., ROY Tirthankar"
    "docDescription" => "<span class="document-property-authors">LAURENT Gilles, RUNGIE Cam, RILEY Francesca Dall'Olmo, MORRISON Donald G., ROY Tirthankar</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2005</span>"
    "keywordList" => "<a href="#">Attitude questions; Response reliability; Repeat rate; Beta distribution</a>"
    "docPreview" => "<b>Measuring and modeling the (limited) reliability of free choice attitude questions</b><br><span>2005-09 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Measuring and modeling the (limited) reliability of free choice attitude questions</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.005282
  +"parent": null
}