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Actes d'une conférence (2013), 2013 AMA Summer Educators’ Conference Proceedings, American Marketing Association (AMA)

Maximizing vs. Satisficing: Understanding Managers' Tradeoffs Between Exploration and Exploitation

de BRUYN Arnaud , FERECATU A.

DE BRUYN, A. and FERECATU, A. (2013). Maximizing vs. Satisficing: Understanding Managers' Tradeoffs Between Exploration and Exploitation. In: 2013 AMA Summer Educators’ Conference Proceedings. American Marketing Association (AMA).