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Communications dans une conférence (2012), 2012 INFORMS Marketing Science Conference

Maximizing vs. Satisficing: Understanding Managers' Tradeoffs Between Exploration and Exploitation

de BRUYN Arnaud , FERECATU A.

DE BRUYN, A. and FERECATU, A. (2012). Maximizing vs. Satisficing: Understanding Managers' Tradeoffs Between Exploration and Exploitation. In: 2012 INFORMS Marketing Science Conference.