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Actes d'une conférence (2011), Proceedings of the 40th EMAC Conference, European Marketing Academy (EMAC)

Maximizing vs. Satisficing: How Managers' Psychological Traits Influence Strategic Trade-Offs Between Exploration and Exploitation

FERECATU A., de BRUYN Arnaud

FERECATU, A. and DE BRUYN, A. (2011). Maximizing vs. Satisficing: How Managers' Psychological Traits Influence Strategic Trade-Offs Between Exploration and Exploitation. In: Proceedings of the 40th EMAC Conference. European Marketing Academy (EMAC).