Retour aux résultats
Communications dans une conférence (2003), Bridging the Gap Between Marketing Models and Managers, November 21. Erasmus University Rotterdam

Marketing Science and Marketing Practice: Are They Compatible? (Opening presentation)

BEMMAOR Albert C. , FRANSES P.H.

BEMMAOR, A.C. and FRANSES, P.H. (2003). Marketing Science and Marketing Practice: Are They Compatible? (Opening presentation). In: Bridging the Gap Between Marketing Models and Managers, November 21. Erasmus University Rotterdam.