Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "2028"
  #_source: array:26 [
    "id" => "2028"
    "slug" => "market-segmentation-research-beyond-within-and-across-group-differences"
    "yearMonth" => "2002-08"
    "year" => "2002"
    "title" => "Market Segmentation Research: Beyond Within and Across Group Differences"
    "description" => "ALLENBY, G., FENNEL, G., BEMMAOR, A.C., BHARGAVA, V., CHRISTEN, F., DAWLEY, J. ... YANG, S. (2002). Market Segmentation Research: Beyond Within and Across Group Differences. <i>Marketing Letters</i>, 13(3), pp. 233-243."
    "authors" => array:13 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "ALLENBY Greg"
      ]
      2 => array:1 [
        "name" => "FENNEL Geraldine"
      ]
      3 => array:1 [
        "name" => "BHARGAVA Vijay"
      ]
      4 => array:1 [
        "name" => "CHRISTEN Francois"
      ]
      5 => array:1 [
        "name" => "DAWLEY Jackie"
      ]
      6 => array:1 [
        "name" => "DICKSON Peter"
      ]
      7 => array:1 [
        "name" => "EDWARDS Yancy"
      ]
      8 => array:1 [
        "name" => "GARRATT Mark"
      ]
      9 => array:1 [
        "name" => "GINTER Jim"
      ]
      10 => array:1 [
        "name" => "SAWYER Alan"
      ]
      11 => array:1 [
        "name" => "STAELIN Rick"
      ]
      12 => array:1 [
        "name" => "YANG Sha"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:4 [
      0 => "Market segmentation"
      1 => "Market definition"
      2 => "Motivation"
      3 => "Occasion for action"
    ]
    "updatedAt" => "2021-04-16 09:32:39"
    "publicationUrl" => "https://doi.org/10.1023/A:1020226922683"
    "publicationInfo" => array:3 [
      "pages" => "233-243"
      "volume" => "13"
      "number" => "3"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "La segmentation de marché  se concentre à présent de façon trop étroite sur la tâche d'identification du segment plutôt que sur sa pertinence stratégique à l'intérieur de la firme. Dans cet article, les auteurs distingue une approche ex-ante de la segmentation de marché, qui commence par l'étude des conditions de motivation qui conduisent les individus aux tâches et intérêts dans leur vie, d'une approche ex-post qui commence avec la réaction d'un individu à l'offre du marché. Ils avancent que la tâche du marketing qui consiste à guider les managers à "faire ce que les consommateurs veulent acheter" aura davantage de succès à la lumière d'une connaissance approfondie du comportement dans le contexte de la vie et du travail de tous les jours, plutôt qu'à partir d' une compréhension détaillée des préférences dans le marché. Des pistes de recherche sont discutées."
      "en" => "Market segmentation research is currently focused too narrowly on the task of segment identification as opposed to its strategic relevance within a firm. In this paper we distinguish an ex ante approach to market segmentation research, which begins with studying the motivating conditions that lead people to the tasks and interests in their lives, from an ex post approach which begins with an individual's reaction to marketplace offerings. We argue that the marketing task of guiding managements to "make what people will want to buy" will be more successful in light of a deep understanding of behavior in the context of everyday life and work, rather than a detailed understanding of preferences in the marketplace.  Directions for future research are discussed."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-18T23:22:03.000Z"
    "docTitle" => "Market Segmentation Research: Beyond Within and Across Group Differences"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, ALLENBY Greg, FENNEL Geraldine, BHARGAVA Vijay, CHRISTEN Francois, DAWLEY Jackie, DICKSON Peter, EDWARDS Yancy, GARRATT Mark, GINTER Jim, SAWYER Alan, STAELIN Rick, YANG Sha"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., ALLENBY Greg, FENNEL Geraldine, BHARGAVA Vijay, CHRISTEN Francois, DAWLEY Jackie, DICKSON Peter, EDWARDS Yancy, GARRATT Mark, GINTER Jim, SAWYER Alan, STAELIN Rick, YANG Sha</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2002</span>"
    "keywordList" => "<a href="#">Market segmentation</a>, <a href="#">Market definition</a>, <a href="#">Motivation</a>, <a href="#">Occasion for action</a>"
    "docPreview" => "<b>Market Segmentation Research: Beyond Within and Across Group Differences</b><br><span>2002-08 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://doi.org/10.1023/A:1020226922683" target="_blank">Market Segmentation Research: Beyond Within and Across Group Differences</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.563771
  +"parent": null
}