Retour aux résultats
Etudes de cas déposées (2004), ESSEC Business School

LVMH: managing the multi-brand conglomerate

The case discusses the following critical challenges for LVMH: (1) sustaining its organic growth strategy, (2) competition strategy, (3) managing multi-brand strategy with star brands, (4) managing a decentralised conglomerate, (5) leadership and charisma of Bernard Arnault in creating, maintaining and managing a global conglomerate, and (6) people issues in the luxury industry. Lien vers l'article

SOM, A. (2004). LVMH: managing the multi-brand conglomerate. ESSEC Business School.

Mots clés : #Managing-a-global-corporation, #Decentralised-organisation, #Mergers-and-acquisitions-(M&A), #Synergy, #Organic-growth, #Competition, #Multi, #branded-strategy, #Star-brands, #Brand-management, #Portfolio-management, #International-management, #Global-operations, #Leadership, #Bernard-Arnault, #Luxury-goods, #France, #Strategy-and-General-Management