Année
2018
Auteurs
GUPTA Reetika, CHANDRASEKARAN D., SEN S.
GUPTA, R., CHANDRASEKARAN, D. et SEN, S. (2018). Let ’em Eat Cake ? The Influence of Psychological Distance on Consumer Attitudes towards Bottom of the Pyramid New Product Launches and Company Evaluations. Dans: 2018 Journal of the Academy of Marketing Science (JAMS) India Conference on Managing Business and Innovation in Emerging Markets.