Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "9029"
  #_source: array:26 [
    "id" => "9029"
    "slug" => "le-pouvoir-de-linformation"
    "yearMonth" => "1997-03"
    "year" => "1997"
    "title" => "Le pouvoir de l'information"
    "description" => "PRAS, B. (1997). Le pouvoir de l'information. <i>Les Echos</i>, pp. 5."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "PRAS Bernard"
        "bid" => "B00000433"
        "slug" => "pras-bernard"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 18:37:46"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "5"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles ou vidéos de vulgarisation"
      "en" => "Press article, video or other popular media"
    ]
    "support_type" => array:2 [
      "fr" => "Presse"
      "en" => "Press"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les progrès des technologies de l'information ont révolutionné le marketing et la relation au consommateur. Cet article décrit les incidences de ces évolutions technologiques dans tous les domaines du marketing."
      "en" => "The evolutions in information technology have influenced all the aspects of marketing,  from direct marketing to promotion, distribution, communication and marketing strategy and organization."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-18T21:22:06.000Z"
    "docTitle" => "Le pouvoir de l'information"
    "docSurtitle" => "Articles ou vidéos de vulgarisation"
    "authorNames" => "<a href="/cv/pras-bernard">PRAS Bernard</a>"
    "docDescription" => "<span class="document-property-authors">PRAS Bernard</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>Le pouvoir de l'information</b><br><span>1997-03 | Articles ou vidéos de vulgarisation </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Le pouvoir de l'information</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.622849
  +"parent": null
}