Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "3862"
  #_source: array:26 [
    "id" => "3862"
    "slug" => "le-lancement-de-nouveaux-produits"
    "yearMonth" => "1999-01"
    "year" => "1999"
    "title" => "Le lancement de nouveaux produits"
    "description" => "LE NAGARD, E. et MANCEAU, D. (1999). Le lancement de nouveaux produits. Dans: <i>Manuel de Gestion. Tome 1</i>. 1st ed. Ellipses, pp. 351-370."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      1 => array:1 [
        "name" => "MANCEAU D."
      ]
    ]
    "ouvrage" => "Manuel de Gestion. Tome 1"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "351-370"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Dans un premier temps, le chapitre présente les différents aspects de la politique de produit (packaging, gamme de produits). Dans un deuxième temps, les différentes étapes de la conception et du lancement de nouveaux produits sont décrites."
      "en" => "This chapter describes various aspects of product policy, like the packaging or the management of a product line. The different steps of conceiving and launching new products are then described."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-20T07:21:44.000Z"
    "docTitle" => "Le lancement de nouveaux produits"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, MANCEAU D."
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, MANCEAU D.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1999</span>"
    "keywordList" => ""
    "docPreview" => "<b>Le lancement de nouveaux produits</b><br><span>1999-01 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Le lancement de nouveaux produits</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.308252
  +"parent": null
}