Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "8142"
  #_source: array:26 [
    "id" => "8142"
    "slug" => "la-segmentation-outils-et-choix-strategiques"
    "yearMonth" => "1988-01"
    "year" => "1988"
    "title" => "La segmentation : outils et choix stratégiques"
    "description" => "BERGADAA, M. et PRAS, B. (1988). <i>La segmentation : outils et choix stratégiques</i>. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "PRAS Bernard"
        "bid" => "B00000433"
        "slug" => "pras-bernard"
      ]
      1 => array:1 [
        "name" => "BERGADAA M."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 21:00:33"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-20T09:21:49.000Z"
    "docTitle" => "La segmentation : outils et choix stratégiques"
    "docSurtitle" => "Documents de travail"
    "authorNames" => "<a href="/cv/pras-bernard">PRAS Bernard</a>, BERGADAA M."
    "docDescription" => "<span class="document-property-authors">PRAS Bernard, BERGADAA M.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1988</span>"
    "keywordList" => ""
    "docPreview" => "<b>La segmentation : outils et choix stratégiques</b><br><span>1988-01 | Documents de travail </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">La segmentation : outils et choix stratégiques</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.626585
  +"parent": null
}