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Communications dans une conférence (2019), 10th European Marketing Academy (EMAC) Regional Conference 2019

Interaction Between Solicitation Framing and Timing on Consumer's Willingness to Share e-Wom

LACAN, C., LE NAGARD, E. and DESMET, P. (2019). Interaction Between Solicitation Framing and Timing on Consumer's Willingness to Share e-Wom. In: 10th European Marketing Academy (EMAC) Regional Conference 2019.