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Articles (2006), Journal of Marketing, 70 (October), pp. 103-117

Influence Tactics for Effective Adaptive Selling

McFarland Richard , Challagalla Goutam, Shervani Tasadduq

MCFARLAND, R., CHALLAGALLA, G. and SHERVANI, T. (2006). Influence Tactics for Effective Adaptive Selling. Journal of Marketing, 70(October), pp. 103-117.