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Actes d'une conférence (1991), Marketing Thought Around the World - Proceedings of the 20th Annual Conference of the European Marketing Academy, Financial Management Association (FMA), pp. 185-205

Induction and Deduction in Marketing Research

BERGADAA M., NYECK Simon

BERGADAA, M. and NYECK, S. (1991). Induction and Deduction in Marketing Research. In: Marketing Thought Around the World - Proceedings of the 20th Annual Conference of the European Marketing Academy. Financial Management Association (FMA), pp. 185-205.