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Communications dans une conférence (2001), Seminar given at The Wharton School, University of Pennsylvania, January 16, & at The University of Vienna, Austria, March 15, 2001

Including a Reference Stimulus in the Scaling of Consumers' Preferences in Product Tests

BEMMAOR, A.C. (2001). Including a Reference Stimulus in the Scaling of Consumers' Preferences in Product Tests. In: Seminar given at The Wharton School, University of Pennsylvania, January 16, & at The University of Vienna, Austria, March 15, 2001.