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Articles (2017), Journal of Business Research, 77, pp. 140-146

In search of new planets in the luxury galaxy

Chandon Jean-Louis, LAURENT Gilles , Valette-Florence Pierre

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CHANDON, J.L., LAURENT, G. and VALETTE-FLORENCE, P. (2017). In search of new planets in the luxury galaxy. Journal of Business Research, 77, pp. 140-146.