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Etudes de cas déposées (2007), ESSEC Business School

ICICI Bank: path to globalization

SOM Ashok , Tsypin B.

The case of ICICI Bank examines the growth of India's premier bank. The case focuses on the bank's evolution from a state-owned, project financing institution to an efficient, customer-driven, global banking corporation. The strategy of domestic competition and international expansion is discussed. Also, core competency is examined in terms of technology and innovation. Lien vers l'article

SOM, A. and TSYPIN, B. (2007). ICICI Bank: path to globalization. ESSEC Business School.

Mots clés : #New-entrant, #Late-mover, #Competition, #Core-competency, #Competitive-advantage, #International-expansion, #Leadership, #Organisation-structure, #Competitive-strategy, #Emerging-country, #Technology, #Innovation, #India, #NRI-(non, #resident-Indian), #Rural, #Strategy-and-General-Management