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Articles (2016), MIT Sloan Management Review, 58 (1), pp. 1-8

How to Manage Alliances Strategically

HOANG Ha , ROTHAERMEL F. T.

The article examines why so many strategic alliances underperform — and what companies can do about it. Lien vers l'article

HOANG, H. and ROTHAERMEL, F.T. (2016). How to Manage Alliances Strategically. MIT Sloan Management Review, 58(1), pp. 1-8.