Année
2016
Auteurs
HOANG Ha, ROTHAERMEL F. T.
Abstract
The article examines why so many strategic alliances underperform — and what companies can do about it.
HOANG, H. et ROTHAERMEL, F.T. (2016). How to Manage Alliances Strategically. MIT Sloan Management Review, 58(1), pp. 1-8.