This research deals with the process of business model innovation in services. Definitions and explanations of both general innovation terminologies as well as specific service related once will be given and discussed. Moreover, reasons and implementation strategies will be identified and discussed. Last but not least a case will be elaborated how innovative companies in products can become innovative in services.
PAVIE, X., HSU, E., RÖDLE, H.J.T. and TAPIA, R.O. (2013). How to Define and Analyze Business Model Innovation in Service. ESSEC Business School.