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Actes d'une conférence (2017), 19th International Conference on Digital Marketing (ICDM 2017), World Academy of Science, Engineering and Technology (WASET)

How Message Framing and Temporal Distance Affect Word of Mouth

LACAN C., DESMET Pierre

LACAN, C. and DESMET, P. (2017). How Message Framing and Temporal Distance Affect Word of Mouth. In: 19th International Conference on Digital Marketing (ICDM 2017). World Academy of Science, Engineering and Technology (WASET).