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Articles ou vidéos de vulgarisation (2016), Reflets Hors-Série ESSEC Knowledge (2), pp. 76-78

How Luxury Brands Use Subtle Signals to Speak with an Increasingly Savvy Clientele

PROKOPEC, S. (2016). How Luxury Brands Use Subtle Signals to Speak with an Increasingly Savvy Clientele. Reflets Hors-Série ESSEC Knowledge, pp. 76-78.