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Actes d'une conférence (2009), System Dynamics and Innovation in Food Networks 2009, International Center for Food Chain Network Research of the University of Bonn

How Cognitive Maps May Help Understand Consumer Attitude?

Cet article cherche à identifier les freins et les leviers à la consommation des fruits en utilisant les cartes cognitives.

RICCI, S. and FOURCADET, O. (2009). How Cognitive Maps May Help Understand Consumer Attitude? In: System Dynamics and Innovation in Food Networks 2009. International Center for Food Chain Network Research of the University of Bonn.

Mots clés : #Cognition, #Consommation, #Freins, #Leviers