Essec\Faculty\Model\Contribution {#2205
  #_index: "academ_contributions"
  #_id: "4655"
  #_source: array:26 [
    "id" => "4655"
    "slug" => "how-and-why-do-consumers-get-revenge-on-the-internet"
    "yearMonth" => "2011-05"
    "year" => "2011"
    "title" => "How and Why Do Consumers Get Revenge on the Internet?"
    "description" => "LE NAGARD, E. et DE CAMPOS RIBIERO, G. (2011). How and Why Do Consumers Get Revenge on the Internet? Dans: <i>Proceedings of the 40th EMAC Conference</i>. European Marketing Academy (EMAC)."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      1 => array:1 [
        "name" => "DE CAMPOS RIBIERO G."
      ]
    ]
    "ouvrage" => "Proceedings of the 40th EMAC Conference"
    "keywords" => array:3 [
      0 => "Droit des consommateurs"
      1 => "Insatisfaction des consommateurs"
      2 => "Vengeance"
    ]
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "La vengeance des consommateurs sur Internet est un phénomène nouveau et en croissance. Grâce à l'analyse de 21 cas de vengeance sur Internet, et des commentaires des internautes, cette recherche démontre qu'Internet offre un moyen de se venger des entreprises, plus efficace et potentiellement plus dangereux pour les entreprises."
      "en" => "Consumers’ revenge on the Internet is a new and growing phenomenon. Through the analysis of 21 revenge cases and comments of Internet users, this research shows that the Internet provides a new means to get revenge that is more efficient and potentially more harmful to companies."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-25T08:22:03.000Z"
    "docTitle" => "How and Why Do Consumers Get Revenge on the Internet?"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, DE CAMPOS RIBIERO G."
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, DE CAMPOS RIBIERO G.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2011</span>"
    "keywordList" => "<a href="#">Droit des consommateurs</a>, <a href="#">Insatisfaction des consommateurs</a>, <a href="#">Vengeance</a>"
    "docPreview" => "<b>How and Why Do Consumers Get Revenge on the Internet?</b><br><span>2011-05 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">How and Why Do Consumers Get Revenge on the Internet?</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.916238
  +"parent": null
}