Année
1997
Auteurs
BEMMAOR Albert C., XUEREB Jean-Marc, KIPPERS J., KRYCHA K., ROPERS D.
BEMMAOR, A.C., KIPPERS, J., KRYCHA, K., ROPERS, D. et XUEREB, J.M. (1997). Households as Experts: Assessing the Predictive Accuracy of Purchase Intents for Household Durables. ESSEC Business School Research Center.