Hidesign is India's premier leather goods company whose products are featured in premium international stores and exclusive outlet stores worldwide. Hidesign, which targets the educated, internationally minded executives, is known for its craftsmanship and the quality of its products. The core values of the brand are its attitude, tradition and commitment to environment. Moet Hennessy Louis Vuitton (LVMH), deemed the ultimate in luxury fashion accessories, acquired a 20% stake in Hidesign in 2007. Recently, Hidesign has entered into the business of boutique hotels and is also exploring the idea of launching a line of footwear, apparel, and a new line of trendy leather goods for the young under the name 'Holii'. This case discusses Hidesign's inception and its growth in the domestic and international luxury markets with regards to: the growth in luxury and leather industries in India, the role of LVMH, and the brand's diversification into hospitality industry, apparel, and footwear. Lien vers l'article
SOM, A. (2012). Hidesign: the kid in the luxe block. ESSEC Business School.
Mots clés : #Hidesign, #Dilip-Kapur, #Leather, #Luxury, #Fashion, #LVMH-(Louis-Vuitton, #Moet-Hennessy), #Kunal-Sachdev, #India, #Mastige, #Premium-brand, #Coach, #Acquisition, #Leather, #Pondicherry, #Strategy-and-General-Management