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Etudes de cas déposées (2016), ESSEC Business School

Hidesign: From Bags to Riches

Hidesign is India's premier leather bags company that was created by Dilip Kapur in 1978. Known for its craftsmanship and the quality of its products internationally, the core values of the brand humbly stayed connected to traditions and its commitment to environment. In 2007, LVMH payed attention to the company and bought a stake in it. Owing to the growing market for leather goods in India and worldwide, it was necessary for Hidesign to expand its outreach and diversify its product portfolio. Thus, the company diversified, entered unchartered markets, expanded its retail aggressively and strengthened its foothold in India and North America. At the same time, Dilip's son Vikas Kapur joined him, planning to make Hidesign a lifestyle brand internationally. Lien vers l'article

SOM, A. (2016). Hidesign: From Bags to Riches. ESSEC Business School.

Mots clés : #Hidesign,-Hidesign-bags,-India's-luxury-industry,-leather-goods-industry,-Pondicherry,-Hidesign-India,-Hidesign-America,-Alberto-Ciaschini, #Strategy-and-General-Management