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Communications dans une conférence (2016), 2016 INFORMS Marketing Science Conference

Genetics And Marketing: Myths, Unknowns, Established Facts, And Future Possibilities

CARRASCO G., de BRUYN Arnaud

CARRASCO, G. and DE BRUYN, A. (2016). Genetics And Marketing: Myths, Unknowns, Established Facts, And Future Possibilities. In: 2016 INFORMS Marketing Science Conference.