Etudes de cas déposées (2015), ESSEC Business School
From scripts to screens: Priya Entertainments in east India
Arijit Dutta is the third generation owner of Priya Entertainments, a major player in the film industry of West Bengal in Eastern India. Dutta needs to bring his rural cinemas back to profitability and solve what he identifies as the exhibition crisis in the districts of Bengal. Lien vers l'article
CHATTERJEE, A. (2015). From scripts to screens: Priya Entertainments in east India. ESSEC Business School.
Mots clés : #Film-Industry, #India-Rural-Areas, #Cinema-Exhibition-Crisis, #Competition, #New-entrant, #Social-entrepreneurship, #Strategy-and-General-Management