Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "6006"
  #_source: array:26 [
    "id" => "6006"
    "slug" => "forecasting-the-dynamics-of-the-sales-of-new-packaged-goods"
    "yearMonth" => "1995-06"
    "year" => "1995"
    "title" => "Forecasting the Dynamics of the Sales of New Packaged Goods"
    "description" => "BEMMAOR, A.C., GROS, G. et JEULAND, A.P. (1995). Forecasting the Dynamics of the Sales of New Packaged Goods. Dans: Institute of Management, June 20, University of Vienna (also presented at the Institute of Marketing, June 23, University of Innsbruck)."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "GROS G."
      ]
      2 => array:1 [
        "name" => "JEULAND A.P."
      ]
    ]
    "ouvrage" => "Institute of Management, June 20, University of Vienna (also presented at the Institute of Marketing, June 23, University of Innsbruck)"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article développe un modèle qui prédit une borne supérieure et une borne inférieure aux ventes, à la pénétration cumulée et à la proportion de réacheteurs d'une nouvelle marque, à partir des intentions d'achat. Le modèle est testé sur plusieurs nouveaux produits de grande consommation."
      "en" => "This paper develops a model which predicts upper and lower bounds on sales, cumulative penetration and on the proportion of repeat buyers of a new packaged good from intention-to-buy measures. The model is tested on several new packaged goods."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-20T05:21:45.000Z"
    "docTitle" => "Forecasting the Dynamics of the Sales of New Packaged Goods"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, GROS G., JEULAND A.P."
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., GROS G., JEULAND A.P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1995</span>"
    "keywordList" => ""
    "docPreview" => "<b>Forecasting the Dynamics of the Sales of New Packaged Goods</b><br><span>1995-06 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Forecasting the Dynamics of the Sales of New Packaged Goods</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.025696
  +"parent": null
}