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Communications dans une conférence (2007), Third German-French-Austrian Conference on Quantitative Marketing, September 20-22, ESSEC Business School (also presented at Humboldt University of Berlin, on January 28, 2008)

Forecasting the Adoption of New Products from Intent Data: Model and Evidence

BEMMAOR, A.C. (2007). Forecasting the Adoption of New Products from Intent Data: Model and Evidence. In: Third German-French-Austrian Conference on Quantitative Marketing, September 20-22, ESSEC Business School (also presented at Humboldt University of Berlin, on January 28, 2008).