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Actes d'une conférence (2009), Proceedings of the 38th Conference of the European Marketing Academy, European Marketing Academy (EMAC)

For a Better Use of Special Treatment: Proposition for a Measurement Scale

BUTORI Raphaëlle

BUTORI, R. (2009). For a Better Use of Special Treatment: Proposition for a Measurement Scale. In: Proceedings of the 38th Conference of the European Marketing Academy. European Marketing Academy (EMAC).