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Communications dans une conférence (2015), 2015 North American Conference of the Association for Consumer Research

Extinguishing the Flame of Desire: How Successful Luxury Brand Extensions Can Satiate Brand Desire

PROKOPEC Sonja , PATRICK V.

PROKOPEC, S. and PATRICK, V. (2015). Extinguishing the Flame of Desire: How Successful Luxury Brand Extensions Can Satiate Brand Desire. In: 2015 North American Conference of the Association for Consumer Research.