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Etudes de cas déposées (2010), ESSEC Business School

Eveil lumière

LE NAGARD Emmanuelle , Reniou Fanny

Philips is about to launch an innovative product in France, a dawn simulator light, to make people awake naturally. It existed before on a very confidential basis, and the purpose of Philips is to launch it on the mass market. Students are put in the shoes of the marketing, which has to organize and schedule the launching in France, as well as forecast sales. Lien vers l'article

LE NAGARD, E. and RENIOU, F. (2010). Eveil lumière. ESSEC Business School.

Mots clés : #Lancement-des-nouveaux-produits, #Diffusion-de-l'innovation, #Innovation, #Philips, #Marketing, #Innovation-marketing, #Marketing