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Actes d'une conférence (2014), 2014 Meeting of the Australian and New Zealand Marketing Academy (ANZMAC), Australian and New Zealand Marketing Academy (ANZMAC)

Empirical Comparison of Hypothetical Methods for Measuring Price Sensitivity

DESMET, P. (2014). Empirical Comparison of Hypothetical Methods for Measuring Price Sensitivity. In: 2014 Meeting of the Australian and New Zealand Marketing Academy (ANZMAC). Australian and New Zealand Marketing Academy (ANZMAC).