Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "5832"
  #_source: array:26 [
    "id" => "5832"
    "slug" => "effective-memory-retention-in-sport-sponsorship-a-study-of-three-methods"
    "yearMonth" => "1996-10"
    "year" => "1996"
    "title" => "Effective Memory Retention in Sport Sponsorship : A Study of Three Methods"
    "description" => "LARDINOIT, T. (1996). Effective Memory Retention in Sport Sponsorship : A Study of Three Methods."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LARDINOIT Thierry"
        "bid" => "B00000294"
        "slug" => "lardinoit-thierry"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "La problématique de cette recherche est centrée sur l'efficacité communicationnelle de trois modalités de sponsoring sportif auprès de télespectateurs (n=240). Dans des conditions expérimentales strictes, des tests de rappel et de reconnaissance sont opérés après vision d'un des quatre films expérimentaux. Les ANOVAs révèlent des effets principaux très hautement significatifs pour deux des trois modalités de sponsoring."
      "en" => "The problem area being researched was centred on the retained memory impact of three types of sponsorship on TV viewers. A general test of memory (recall, recognition) was carried out under strict laboratory conditions (n=240). The treatment (NOVA) revealed highly significant effects for field sponsorship and TV sponsorship."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-18T10:22:01.000Z"
    "docTitle" => "Effective Memory Retention in Sport Sponsorship : A Study of Three Methods"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/lardinoit-thierry">LARDINOIT Thierry</a>"
    "docDescription" => "<span class="document-property-authors">LARDINOIT Thierry</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1996</span>"
    "keywordList" => ""
    "docPreview" => "<b>Effective Memory Retention in Sport Sponsorship : A Study of Three Methods</b><br><span>1996-10 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Effective Memory Retention in Sport Sponsorship : A Study of Three Methods</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.074597
  +"parent": null
}