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Actes d'une conférence (2008), Australia and New Zealand Marketing Academy Conference 2008 ( ANZMAC) - Marketing: Shifting the Focus From Mainstream to Offbeat, University of Western Sydney

Effect of Penaly Levels in Price Matching Guarantees on Consumers' Intention to Search for a Lower Price

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DESMET, P. (2008). Effect of Penaly Levels in Price Matching Guarantees on Consumers' Intention to Search for a Lower Price. In: Australia and New Zealand Marketing Academy Conference 2008 ( ANZMAC) - Marketing: Shifting the Focus From Mainstream to Offbeat. University of Western Sydney.