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Editeur invité d'un numéro spécial (1991), International Journal of Research in Marketing, 8 (3)

Editorial: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues.

BEMMAOR Albert C. , SCHMITTLEIN D.C.

BEMMAOR, A.C. and SCHMITTLEIN, D.C. (1991). Editorial: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues. International Journal of Research in Marketing, 8(3).