Communications dans une conférence (2019), 48th European Marketing Association Annual Conference (EMAC) 2019
Do Consumers Read Price from Left to Right? Negative Evidence from Eye-tracking Analysis
LAURENT, G. and VANHUELE, M. (2019). Do Consumers Read Price from Left to Right? Negative Evidence from Eye-tracking Analysis. In: 48th European Marketing Association Annual Conference (EMAC) 2019.