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Communications dans une conférence (2015), 37th ISMS Marketing Science Conference

Distraction or Enrichment? Understanding the Impact of Augmented Reality Environments

GUPTA Reetika , BANERJEE S.

GUPTA, R. and BANERJEE, S. (2015). Distraction or Enrichment? Understanding the Impact of Augmented Reality Environments. In: 37th ISMS Marketing Science Conference.