Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "995"
  #_source: array:26 [
    "id" => "995"
    "slug" => "discrete-and-continuous-representations-of-unobserved-heterogeneity-in-choice-modeling"
    "yearMonth" => "1999-08"
    "year" => "1999"
    "title" => "Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling"
    "description" => "WEDEL, M., KAMAKURA, W., ARORA, N., BEMMAOR, A.C., CHIANG, J., ELROD, T. ... POULSEN, C.S. (1999). Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling. <i>Marketing Letters</i>, 10(3), pp. 219-232."
    "authors" => array:10 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "WEDEL Michel"
      ]
      2 => array:1 [
        "name" => "KAMAKURA Wagner"
      ]
      3 => array:1 [
        "name" => "ARORA Neeraj"
      ]
      4 => array:1 [
        "name" => "CHIANG Jeongwen"
      ]
      5 => array:1 [
        "name" => "ELROD Terry"
      ]
      6 => array:1 [
        "name" => "JOHNSON Rich"
      ]
      7 => array:1 [
        "name" => "LENK Peter"
      ]
      8 => array:1 [
        "name" => "NESLIN Scott"
      ]
      9 => array:1 [
        "name" => "POULSEN Carsten Stig"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:5 [
      0 => "Mixing distributions"
      1 => "Multinomial logit"
      2 => "Multinomial probit"
      3 => "Markov Chain Monte Carlo"
      4 => "Simulated likelihood"
    ]
    "updatedAt" => "2021-05-11 18:11:16"
    "publicationUrl" => "https://link.springer.com/article/10.1023/A:1008054316179"
    "publicationInfo" => array:3 [
      "pages" => "219-232"
      "volume" => "10"
      "number" => "3"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article présente les différentes méthodes de représentation de l'hétérogénéité des préférences dans les modèles de choix.  Il oppose la représentation par des lois de probabilités continues  à celle fondée sur des mélanges discrets. Il discute ensuite sur les méthodes d'estimation telles que les méthodes de simulation de Monte Carlo et la méthode du  maximum de vraisemblance simulé. Enfin, il présente  des voies de recherche telles que l'identification de lois empiriques, la séparation des effets de rémanence entre choix consécutifs de l'hétérogénéité des préférences et les tests sur la nature de l'hétérogénéité."
      "en" => "This article discusses the various means to describe consumers' preference heterogeneity in choice models. It contrasts the use of continuous probability distributions to the use of discrete mixture models.  Also, it  presents estimation methods such as Markov Chain Monte Carlo methods and simulated likelihood. Finally, it opens areas for research  such as the search for empirical generalizations, the testing of heterogeneity assumptions, and the separation of heterogeneity from state dependence and consideration sets."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-20T03:21:45.000Z"
    "docTitle" => "Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, WEDEL Michel, KAMAKURA Wagner, ARORA Neeraj, CHIANG Jeongwen, ELROD Terry, JOHNSON Rich, LENK Peter, NESLIN Scott, POULSEN Carsten Stig"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., WEDEL Michel, KAMAKURA Wagner, ARORA Neeraj, CHIANG Jeongwen, ELROD Terry, JOHNSON Rich, LENK Peter, NESLIN Scott, POULSEN Carsten Stig</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1999</span>"
    "keywordList" => "<a href="#">Mixing distributions</a>, <a href="#">Multinomial logit</a>, <a href="#">Multinomial probit</a>, <a href="#">Markov Chain Monte Carlo</a>, <a href="#">Simulated likelihood</a>"
    "docPreview" => "<b>Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling</b><br><span>1999-08 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://link.springer.com/article/10.1023/A:1008054316179" target="_blank">Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.147825
  +"parent": null
}