Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "965"
  #_source: array:26 [
    "id" => "965"
    "slug" => "des-concessions-automobiles-en-quete-dune-strategie-marketing"
    "yearMonth" => "2001-05"
    "year" => "2001"
    "title" => "Des concessions automobiles en quête d'une stratégie marketing"
    "description" => "DONADA, C. et VIDAL, O. (2001). Des concessions automobiles en quête d'une stratégie marketing. <i>Décisions Marketing</i>, Mai-Août(23), pp. 65-73."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DONADA Carole"
        "bid" => "B00000161"
        "slug" => "donada-carole"
      ]
      1 => array:1 [
        "name" => "VIDAL Olivier"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "65-73"
      "volume" => "Mai-Août"
      "number" => "23"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "La distribution d'automobiles neuves est régie par un règlement d'exemption aux règles de la concurrence qui protège les concessionnaires. Ce règlement arrive à échéance et sa reconduction est âprement souhaitée par les concessionnaires qui risquent de perdre leur position d'acteurs incontournables du marché. Cette menace est amplifiée par l'arrivée de nouveaux entrants (grande distribution et acteurs du e-business) qui affinent leur stratégie marketing avant de pénétrer en force le marché. Dans ce contexte, les concessionnaires doivent repenser leur métier de distributeurs automobiles pour transformer les menaces en opportunités."
      "en" => "The distribution of new cars in Europe is controlled by an exemption ruling that protects car dealers. This ruling is falling due and its renewal is strongly hoped for by car dealers who run the risk of losing their pole position as major players in the market. This threat is increased by new arrivals (large-scale distribution and players in the e-business) who sharpen their marketing strategy before powerfully penetrating the market. In this context, it is necessary that the car dealers' situation should be rethought so as to enable the transformation of menaces into opportunities."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-20T09:21:49.000Z"
    "docTitle" => "Des concessions automobiles en quête d'une stratégie marketing"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/donada-carole">DONADA Carole</a>, VIDAL Olivier"
    "docDescription" => "<span class="document-property-authors">DONADA Carole, VIDAL Olivier</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2001</span>"
    "keywordList" => ""
    "docPreview" => "<b>Des concessions automobiles en quête d'une stratégie marketing</b><br><span>2001-05 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Des concessions automobiles en quête d'une stratégie marketing</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.626585
  +"parent": null
}