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Articles (2018), The International Journal of Logistics Management, 29 (2), pp. 704-722

Customers’ tolerance for validation in omnichannel retail stores

Hoehle Hartmut, Aloysius John A., CHAN Frank , Venkatesh Viswanath

Mobile technologies are increasingly used as a data source to enable big data analytics that enable inventory control and logistics planning for omnichannel businesses. The purpose of this paper is to focus on the use of mobile technologies to facilitate customers’ shopping in physical retail stores and associated implementation challenges. Lien vers l'article

HOEHLE, H., ALOYSIUS, J.A., CHAN, F. and VENKATESH, V. (2018). Customers’ tolerance for validation in omnichannel retail stores. The International Journal of Logistics Management, 29(2), pp. 704-722.

Mots clés : #North-America,-Survey,-Information-technology,-Omnichannel,-Retail-logistics Paper-type-Research-paper