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Communications dans une conférence (2016), ESSEC-HEC-INSEAD Seminar, 37th Anniversary, March 11, ESSEC Business School

Customer Lifetime Value in a Noncontractual Setting: A Reappraisal

BEMMAOR, A.C. (2016). Customer Lifetime Value in a Noncontractual Setting: A Reappraisal. In: ESSEC-HEC-INSEAD Seminar, 37th Anniversary, March 11, ESSEC Business School. Cergy.