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Communications dans une conférence (2018), 3rd ETIMM Emerging Trends in Marketing & Management 2018

Convincing Consumers to Sshare Personal Data: Money or Control ?

WEYDERT V., DESMET Pierre , LANCELOT-MILTGEN C.

WEYDERT, V., DESMET, P. and LANCELOT-MILTGEN, C. (2018). Convincing Consumers to Sshare Personal Data: Money or Control ? In: 3rd ETIMM Emerging Trends in Marketing & Management 2018.