Articles (2016), International Game Theory Review, 18 (4), pp. 1-36
Contracts and Information Structure in a Supply Chain with Operations and Marketing Interaction
The objective of the paper is to study how wholesale price and revenue sharing contracts affect operations and marketing decisions in a supply chain under different dynamic informational structures. Lien vers l'article
EL OUARDIGHI, F., ERICKSON, G., GRASS, D. and JØRGENSEN, S. (2016). Contracts and Information Structure in a Supply Chain with Operations and Marketing Interaction. International Game Theory Review, 18(4), pp. 1-36.
Mots clés : #Supply-chain-management, #Wholesale-price-contract, #Revenue-sharing-contract, #Information-structure, #Operations, #Marketing