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Articles (1985), Journal of Advertising, 25 (6), pp. 48-56

Consumer Involvement Profiles: A New Practical Approach to Consumer Involvement

LAURENT Gilles , KAPFERER Jean-Noël

LAURENT, G. and KAPFERER, J.N. (1985). Consumer Involvement Profiles: A New Practical Approach to Consumer Involvement. Journal of Advertising, 25(6), pp. 48-56.