Retour aux résultats
Articles (2005), Asian Journal of Marketing (SING), 11 (1), pp. 5-13

Consumer Attribution: The Moderating Effect of Culture in an International Services Context

SUE Jaebeom, MCFARLAND Richard

SUE, J. and MCFARLAND, R. (2005). Consumer Attribution: The Moderating Effect of Culture in an International Services Context. Asian Journal of Marketing (SING), 11(1), pp. 5-13.