Année
1984
Auteurs
BEMMAOR Albert C., SCHMITTLEIN D.C., MORRISON Donald G.
SCHMITTLEIN, D.C., BEMMAOR, A.C. et MORRISON, D.G. (1984). Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications. Wharton School, University of Pennsylvania.